Kiwa Annual Report 2013
The Kiwa company name, our certificates and our certification brands are important (marketing) assets to add value or to obtain the necassary permits. They play a major role to make the achievements of our certified relations visible for themselves and the outside world. The Kiwa name and brands stand for quality, reliability and durability.
Kiwa insideTo enlarge the strength of our brands throughout the European market Kiwa presents our own and licensed certification brands in combination with the company name: Kiwa. Kiwa aims to present all certification schemes under the Kiwa and Gastec brand. Licensed certification schemes brands like VCA, KOMO®, Certiva will also be presented with our Kiwa parent brand, where allowed by licensees and under the condition that a scheme matches accreditation level. Doing so we increase the (international) visibility of our brands and the (market) value of the brand for our customers.
A Kiwa label is available for every certification schemeQuality labels as Kiwa® or Gastec QA® are uniquely connected with the certified product / process / system / attestation or certification scheme for personal skills and may solely be used by the certificate holder when a valid certificate has been issued. Kiwa offers a wide variety of licensed marks and branch and sector marks, they look different but the same principles as laid down above are applicable.
Product markingProduct certificate holders have the possibity mark their products. A solid and effective marketing asset.
PictogramsTo support certificate holders in their marketing we present for almost all certification schemes pictograms, consisting of the Kiwa beaver mark and an image of the specific certification scheme. The accreditation level is required. It is the mandatory to add a country code and the number of the certification scheme. In this way, Kiwa wants to combat the issues of parallel imports.