Kiwa Annual Report 2013
Emblems and house styles generally employ motifs that describe the company which they represent. Capturing the essence of Kiwa with a single image is difficult - due to the extensive diversity of our activities. An apt, warm and friendly logo was our goal – so we chose the beaver.
Kiwa and durability
Kiwa was formed in 1948 to boost the quality of drinking water products by means of approvals and tests. With the introduction of product certification Kiwa also contributed to a higher durability of these products. In later years Kiwa expanded these activities to include several sectors, such as the construction industry, the manufacturing industry and the business services sector, where Kiwa also contributed to more durable solutions. In the course of the years Kiwa branched out into scientific research for drinking water from source to tap and the related environmental issues. In the area of the natural environment durability is also a keyword. Thus Kiwa developed from an inspection body into an all-round knowledge institute that 'improves quality through expertise', as a result of which Kiwa and durability have, as it were, become synonyms.
The beaver as metaphor
The beaver is inextricably linked to water, and the same applies to us: It is common knowledge that beavers construct dams, while we at Kiwa work for the construction industry. The beaver can only be found in healthy ecosystems, which is an area that Kiwa provide research and consultancy in. The efficiency and technical skills which the beaver employs in organising its environment also set it apart it from other mammals. Put briefly: The beaver is a sturdy gnawer, and so are we. Finally, the beaver is of course a nice animal to see, and it looks just as friendly as all us 'Kiwans'.
Castor fiber or European beaverCastor Canadensis or North American or Canadian beaver
20 to 30 kilo
up to 1,30 meter, including a tail of 30 cm
purely vegetarian, a preference for willow trees, poplarsand water plants, furthermore other kind of plants and shore weeds
300 kg per year
Need of wood
2000 to 3000 kg per year
in river surroundings, especially in lodges and burrows
bank of 2 to 3 KM
20 to 25 years
after 2 years
2 to 3 young ones once a year